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The Creator's Cheatsheet

Every social media dimension, character limit, colour palette, and web design spec. One page. Always updated. Never resize wrong again.

Last updated: April 2026 · Maintained by MakeMeSeen

Social Media Image Sizes

Exact pixel dimensions for every platform. Hover the preview to see where each image appears.

in

LinkedIn

where each image appears
Banner
1128×191
Logo
Post
1200×627
Sq
1080²
Profile photo400 × 400 px
Personal banner1584 × 396 px
Company logo300 × 300 px
Company banner1128 × 191 px
Feed image (landscape)1200 × 627 px
Feed image (square)1080 × 1080 px
Feed image (portrait)1080 × 1350 px
Carousel slide1080 × 1080 px
Event cover1776 × 444 px
Banner safe zone: centre 1200 × 300 px. Company banner: logo overlaps bottom-left ~100px. Portrait 4:5 gets the most feed space.
Ig

Instagram

feed vs stories
Feed
1080²
Portrait
1080×1350
Story
1080×1920
Reel
9:16
Profile photo320 × 320 px
Feed square1080 × 1080 px
Feed portrait (best reach)1080 × 1350 px
Feed landscape1080 × 566 px
Stories / Reels1080 × 1920 px
Carousel slide1080 × 1080 px
Reel cover1080 × 1920 px
Portrait 4:5 takes up the most screen real estate in feed. Max 10 carousel slides. Reels: 9:16 only. Keep text away from top 130px and bottom 150px on Stories (UI overlays).
𝕏

X (Twitter)

profile layout
Header banner
1500×500
Pic
Profile photo400 × 400 px
Header banner1500 × 500 px
Feed image (landscape)1200 × 675 px
Feed image (square)1080 × 1080 px
Card image (link preview)800 × 418 px
16:9 displays best in timeline. Up to 4 images per post. Profile pic renders as a circle.
f

Facebook

page layout
Cover photo
820×312
Photo
Profile photo176 × 176 px
Cover photo820 × 312 px
Feed image1200 × 630 px
Stories1080 × 1920 px
Event cover1920 × 1005 px
Link preview1200 × 627 px
Cover crops differently on desktop vs mobile. Keep critical content centred.

YouTube

channel layout
Channel banner
2560×1440 (safe: 1546×423)
Thumbnail
1280×720
Channel profile800 × 800 px
Channel banner2560 × 1440 px
Video thumbnail1280 × 720 px
Shorts thumbnail1080 × 1920 px
Banner safe zone: 1546 × 423 px centred. Thumbnail text must be readable at 116 × 65 px (mobile).

TikTok

safe zones
no text
Video
1080×1920
UI overlay
Profile photo200 × 200 px
Video1080 × 1920 px
Photo carousel1080 × 1920 px
9:16 only for organic. Avoid text in top 130px and bottom 150px — UI elements overlay there.
P

Pinterest

Standard Pin (2:3, best)1000 × 1500 px
Long Pin1000 × 2100 px
Square Pin1000 × 1000 px
Idea Pin cover1080 × 1920 px
2:3 ratio performs best. Taller than 2:3 gets cut off in feeds.
@

Threads

Feed image1080 × 1080 px
Feed portrait1080 × 1350 px
Feed landscape1080 × 566 px
Uses your Instagram profile photo. Up to 10 images per post. Same aspect ratios as Instagram.

Video Specifications

Resolution, duration, file size, and the format each platform actually wants.

in
LinkedIn

Resolution1920 × 1080
Aspect ratios16:9, 1:1, 4:5
Duration3s – 10 min
Max size5 GB
FormatMP4 (H.264)

Ig
Instagram

Reels1080 × 1920 (9:16)
Feed video1080 × 1080
Reels duration3s – 15 min
StoriesUp to 60s/clip
Max size4 GB

YouTube

Standard1920 × 1080 (16:9)
Shorts1080 × 1920 (9:16)
Shorts durationUp to 3 min
Max size256 GB
Max duration12 hours

TikTok

Resolution1080 × 1920 (9:16)
Duration3s – 60 min
Sweet spot15 – 60 seconds
Max size4 GB (desktop)
FormatMP4 or WebM

Character Limits

How much text you get — and where the "see more" truncation happens. That truncation point is what matters most.

X (Twitter)

280
per post
No truncation — all visible

Threads

500
per post
No truncation

Bluesky

300
per post
No truncation

LinkedIn Post

3,000
max allowed
Truncates at ~210 chars

Instagram Caption

2,200
max allowed
Truncates at ~125 chars

Instagram Bio

150
characters
All visible

Facebook Post

63,206
max allowed
Truncates at ~477 chars

YouTube Title

100
max allowed
Truncates at ~70 chars

YouTube Description

5,000
max allowed
First 2 lines visible

TikTok Caption

4,000
max allowed
Truncates at ~150 chars

Pinterest Description

500
max allowed
First ~50 chars shown

LinkedIn Article

125k
characters
Full longform

Colour Palettes That Actually Work

Each palette includes a mini website preview so you can see the vibe before you commit. Click any swatch to copy the hex code.

Modern SaaS

Dashboards, B2B, Trust
DashboardSettings
Ship faster with
better analytics
Real-time metrics for your product
Get started

Warm Startup

Launch pages, Energy, Indie
HomePricing
Build something
people want
From idea to launch in days, not months
Start free

Clean Fintech

Finance, Growth, Money
AccountsCards
Your money,
growing
Smart savings that work while you sleep
Open account

Bold Creative

Agency, Portfolio, Gen Z
WorkAbout
We make brands
unforgettable
Design studio for the bold
See our work

Minimal Mono

Luxury, Editorial, Photography
JournalArchive
Less noise,
more signal.
A space for considered thoughts
Read

Neon Lime (MMS)

Developer, Terminal, Dark Mode
ShipDocs
Paste a URL.
Marketing runs itself.
AI-powered social media content
Try MakeMeSeen

Ocean Calm

Health, Wellness, Corporate
ProgramsAbout
Find your
calm
Guided wellbeing for busy professionals
Start free trial

Earthy Warm

Food, Craft, Artisan, Coffee
MenuStory
Baked with
real butter
Small batch, honestly made
Order now

Web Design Quick Reference

Typography, spacing, breakpoints, and performance targets. The numbers that make a site feel right.

Breakpoints

Mobile< 640 px
Tablet768 px
Laptop1024 px
Desktop1280 px
Max content width1200 – 1440 px

Typography Scale

Hero heading48 – 72 px
Section heading32 – 40 px
Card heading20 – 24 px
Body text16 – 18 px
Small / caption12 – 14 px
Line height (body)1.5 – 1.7

Spacing System

Base unit4 px or 8 px
Card padding16 – 24 px
Section padding64 – 128 px
Grid gap16 – 24 px
Min tap target44 × 44 px

OG / Meta Images

OG image1200 × 630 px
Favicon32 × 32 px
Apple touch icon180 × 180 px
PWA icon512 × 512 px
Hero background1920 × 1080 px

Core Web Vitals

LCP (Largest Paint)< 2.5 s
FID (Interaction)< 100 ms
CLS (Layout Shift)< 0.1
Total page weight< 1.5 MB
Image formatWebP or AVIF

Buttons & Inputs

Button padding12 – 16 px
Button min-width120 px
Input height40 – 48 px
Border radius (btns)6 – 12 px
Border radius (cards)12 – 20 px

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